We’re glad to see you again this week! To start things off, our campaign with Mimo’s Coffee for Coco Coalition is still ongoing so if you haven’t already, take a moment and post on purpose! Each post is verified using tags #cococoalition + #impactasnap, and a real donation is made. For real.
Now, the concept of free money may be mind-boggling. You may ask “What do you mean my post makes a donation? I don’t pay anything?”, and these are fair questions! Everything we do today costs money somewhere, and we at Impactasnap wanted to spin that web differently. We want participation to be the driving force of donation-based fundraisers, and we figured it would be easier to get that if it didn’t cost the participants!
Ok, so, we have our posts, now you may be asking, “how does it work? Won’t it get lost on the web?”. Another great question. We track these posts using campaign-specific hashtags, then we verify, with our tech, that the post adheres to the campaign guidelines, and that is what triggers a real-world donation. The money comes from a sponsor behind the campaign, meaning you make a real impact with just your content! Verified posts or reels qualify so that we’re creating a permanent impact story across the interwebs.
Overall, we created POP so anyone on Instagram can become an impact storyteller, by using social media profiles for real-world outcomes. We want it to be as accessible as possible to as many people as possible, and to get people excited and to think creatively about their impact statement. It’s time to give some meaning to our social media, let's use our personal impact for good!
